|“|| You can live your happy Zelda life in this happy Zelda town, and pretend you're a happy Zelda. But I know you, and this isn't you. People don't change, Diane, not really.
Mr. Peanutbutter's a Zelda. He's happy and his carefree and he's loving. But you and me, we're Zoës. We're Zoës, Diane. We're cynical and we're sad and we're mean. There's a darkness inside you, and you can bury it deep in burritos as big as your head. But someday soon this darkness is gonna come out, and when it does, I want you to call me.
—Wayne to Diane Nguyen
Wayne is a writer for Buzzfeed and the ex-boyfriend of Diane Nguyen.
Wayne is an adult African-American male. He has short black hair and a beard and wears glasses. He wears Hipster style clothing a red and blue plaid button-down shirt, purple bow-tie, and black suspenders.
In 2007 his look is similar to his present day one. He wore a yellow and hot pink plaid shirt, dark green suspenders, and same purple bow tie and dark purple trousers. His hair was also more curly back then and he had black stubble on his face.
He is a writer for Buzzfeed and Diane's ex-boyfriend who she dated in the late 2000's. He is assigned to write an article on Mr. Peanutbutter which ends up being less than flattering.
It turns out he actually finished the article a long time ago and was just trying to get close to Diane and just pretending to work on the article still.
In Zoës and Zeldas BoJack and his group attend A Roast of Gloria Steinem, where they ask each other if they're a "Zoë or Zelda" (a pair of twin sister characters with opposite personalities on Mr. Peanutbutter's sitcom).
When asked of Todd, BoJack remarks that Todd is neither, and disdainfully reminds Todd of his freeloading.
Diane's ex-boyfriend Wayne had followed Mr. Peanutbutter around since the roast, claiming he is writing a BuzzFeed article featuring Mr. Peanutbutter.
Instead, he had simply been trying to reunite with Diane, claiming they were good for each other. Using the "Zoë or Zelda" comparison for personalities, Wayne claims Diane has the same personality as he does, and is incompatible with Mr. Peanutbutter no matter how much she denies it.
Wayne tells Diane when the darkness inside of her comes out she should call him. Diane gets frustrated with this as she does not like a label put on her.
In the episode One Trick Pony Diane had finally completed the first draft of BoJack's memoir One Trick Pony. An excited BoJack receives a copy to read for himself during the middle of shooting but turns on Diane after finishing. Feeling the majority of the book painted him in a bad light, BoJack refuses to listen to Diane's explanation that she is honoring their agreement from before to tell his story "warts and all" and how his vulnerability would help connect him to readers.
An angry BoJack orders Diane to rewrite the book, to which Diane spitefully decides to leak the first few chapters of the book through her BuzzFeed friend Wayne. When shooting of the film is canceled BoJack is shocked when the filming crew begins to laugh at personal details of his life.
He quickly learns about the leak and confronts Diane again. She explains the leak was a calculated move and points out that many people love BoJack from reading the chapters and the unreleased book is gaining lots of attention. Despite this, BoJack simply fires Diane.
Wayne can not see past the flaws of other people and he also believes people can not change at least fundamentally. Which is one of the reasons why Diane broke up with him in the first place.
Wayne sees himself as a better romantic partner choice than Mr. Peanutbutter because of this. He then tells her to contact him when she realizes that for herself and that eventually the darkness will come out of her.
Diane gets irritated by this as she does not like having a label put on her.