Pinky Penguin is a recurring character throughout BoJack Horseman. His first appearance was in the pilot, in Season 1.
Personality
Pinky is a very timid, anxious, extremely worrisome penguin.
He originally started his career in publishing to provide for his children and keep his company in business. He later takes on a job in network television.
He does care quite a bit about the companies he works for.
Physical Appearance
Pinky is an adult male penguin who wears a pair of large-framed glasses.
Pinky wears a button-down collared light pink shirt, dark brown jacket, dress pants, and black dress shoes.
Background
History
Not much is known of Penguin's childhood or early career. He is from Cincinnati, Ohio. He the former owner of the Penguin Publishing house, where BoJack's book was published, and currently works for MBN.
Season 1
He worked at the publishing house Penguin for some time. He was involved in many business failures, notably the Swamp Monsters of Malibu, where twenty million dollars were spent in marketing.
After giving BoJack several extensions, over a year and a half to complete his memoirs on his own, he hires Diane to help complete the manuscript.
Penguin manages to save the publisher by getting BoJack's autobiography published. However, he leaves the company before the book is published, and is hired at the network MBN.
He has a troubled relationship with his children, who he wants to care for and see, but often cannot—due to his publishing house failing and him nearly going bankrupt.
Season 5
In Mr. Peanutbutter's Boos, Pinky is seen at the Halloween party in 2009 wearing a "Will Publish for FOOD" sign as Will Work For Food Loafer in Interstate 60. He won the costume contest, but then it turned out he'd just lost all his belongings in a fire, and those clothes were all that he owned.
Season 6
In The New Client, Todd meets with Pinky Penguin. Pinky tells Todd his company took a big swing with Dick Wolf's Milwaukee show. He says it turns out audiences don't want to watch a whole night of Milwaukee, so now they have some slots to fill. Pinky then asks if "Untitled Princess Carolyn Project" can live for several seasons. Todd does not understand how those things are related, but he hopes so.
Todd then has Princess Carolyn drop off the baby at Pinky's office. He is surprised to learn it's a baby. Pinky tells Todd they need a show because they can't air a baby. He says they already designed the posters and promotional materials.
Todd tells Princess Carolyn on the phone that Pinky canceled the baby, but the network needs a show. This gives Princess Carolyn the idea to pitch Birthday Dad as a TV show to Pinky. She tells him the pilot was directed by Flea Daniels, and the show would be run by Karen Kitada. Pinky says the network will take anything.
In Xerox of a Xerox, Pinky calls Princess Carolyn and BoJack the morning after BoJack's successful first interview with Biscuits Braxby, he tells them that they did great and signed Bojack up for a second interview to get more popular
In Nice While It Lasted, Pinky is seen reading the L.A. Gazette with the articles titled Horseman Sentenced to Fourteen Months in Super-Max and 'Bojeebies Kid Signs with Gersh.' He is also seen at Princess Carolyn and Judah's wedding.