BoJack Horseman Wiki

J'Von's is a recurring location in BoJack Horseman.

It is a supermarket first shown in BoJack Hates the Troops, in Season 1.

Physical Appearance[]

J'Von's is a supermarket with huge glass windows on the exterior and the logo in capital red lettering. The logo is in red capital letters. The interior looks like a regular grocery store.


Season 1[]

Screenshot (472)

Neal and BoJack arguing over who has "dibs" on the muffins.

In BoJack Hates the Troops, at the supermarket, BoJack finds a box of muffins in the produce section. However, a seal man tells him that they are his since he had to go to the bathroom and called "dibs" on this last box of muffins. Out of amusement and spite, BoJack refuses to return the muffins to Neal McBeal (summarily being a hypocrite to his own advice the night before). He takes the muffins to check out before Neal has a chance to argue further.

BoJack returns to his house, having eaten the entire box of muffins, to his regret. He begins his session with Diane, and the first question she asks him is what was his childhood like.

BoJack flashes back to his abusive childhood. Back in the present, BoJack tells a skeptical Diane he had a normal childhood, and to just skip to the part where he became famous.

Their session is interrupted when Princess Carolyn calls to tell BoJack he is on the news, and they discover that the seal man, named Neal McBeal, has gone to the news network MSNBSea to tell about BoJack's behavior earlier in the morning: denying Neal his favorite muffins after coming home from his service with the Navy SEALs in Afghanistan.

BoJack compounds the problem, by calling into the news network, to argue with Neal live. He eventually enters a video interview from home, to continue arguing with Neal, live on the news station. It is misconstrued when he suggests not all of America's troops are heroes, and that some of them might be jerks.

The following media frenzy starts to affect BoJack, who wants everything to end. Mr. Peanutbutter then suggests BoJack apologize to Neal on his reality TV show, and sets the two to meet in his house.

BoJack does well at first but starts to get heated when he points out the nation's hypocritical treatment of politics and the military. He is cut off by Mr. Peanutbutter's antics before he can finish his rant.

Season 6[]

In The New Client, Princess Carolyn is at J'Von's, shopping for the gala. Gekko calls her, with a few tweaks to the dietary restrictions. Princess Carolyn recites a rhyme, to help her remember the changes, and that causes her daughter to giggle. They bond over the silliness of it.

Princess Carolyn then gets another phone call from BoJack, who stole Mr. Peanutbutter's phone, to make a phone call. Princess Carolyn, thinking she is talking to Mr. Peanutbutter, refers to him as her favorite client. BoJack expresses resentment at Mr. Peanutbutter being her favorite client. BoJack asks Princess Carolyn, to pick up Mr. Peanutbutter from rehab, as he came to visit on the friends and family day and now won't leave.

Princess Carolyn then leaves the grocery store and is driving, when she gets a phone call from Flea Daniels, asking what Princess Carolyn did to Birthday Dad. He complains that the flashbacks are mixed in with the current day scenes, the relationships are incomprehensible, and they don't know how the character Birthday Dad dies. Princess Carolyn counters this, saying audiences are sophisticated and don't need everything spelled out for them. Flea Daniels says the film is forty-two minutes long and ends in the middle of the sentence. Princess Carolyn says that leaves room for a potential sequel.


  • J'Von's can also be Season 1 intro.
  • J'Von's is a play on the remarkably similar logos of Vons and JONS, both real-life grocery chains in the Los Angeles area.