BoJack Horseman Wiki
Halloween in January? What a great ide..Aah!

Some guy's reaction to the store.

Halloween in January was an idea created by Todd in Later, in Season 1. It has made many appearances since then in the series.

Physical Appearance[]

Halloween in January has no floors, as Todd and Mr. Peanutbutter forgot to install them. It only an exterior façade with a Halloween theme. This causes many potential customers to fall and get injured, including Andrew Garfield.


Season 1[]

In the episode Later, Todd works with Mr. Peanutbutter, on business ventures they brainstorm on the fly.

Todd is continually making up new ideas, with his love of wordplay, while Mr. Peanutbutter is continually entertained by Todd's ideas—and has the capital to start them, despite never following through with them.

After abandoning their first idea of a Halloween store during the month of January, Mr. Peanutbutter throws a large launch party for "Smoodies" at his house, without an actual product behind the idea.

Season 3[]

The store makes another appearance in the episode It's You. Jimmy Fallon comes across the store and is about to walk in when he decides to take a selfie of himself in front of it. While walking onto the road to take said selfie, a bus runs him over. As a result, Shep Von Trapp gives Mr. Peanutbutter a call to fill Jimmy's role as the Oscar nominations host.


  • It is revealed Andrew Garfield severely injured himself, by entering Todd and Mr. Peanutbutter's Halloween store, that had its floor removed.
  • The store is right next to Barks & Nibbles.