Then after a day of killing Nazis we’ll sit in a beer garden and enjoy a pint!

—Crackerjack Sugarman, The Old Sugarman Place

Crackerjack Sugarman was the older brother of Beatrice Horseman, and the eldest son of Joseph and Honey Sugarman.

He was shot and killed in 1944 while fighting in World War II, which is what kick started all the events that would poison and destroy everyone in their family.


Crackerjack Sugarman was a young adult, male, liver chestnut horse and soldier. He had dark brown (liver chestnut) fur, a short blonde mane, and a pink snout with a white snip. According to the model sheets he was 6 1/2 ft tall, making him roughly the same height as BoJack.

He bore a strong resemblance to his posthumous nephew, BoJack. In Thoughts and Prayers, a dementia-stricken Beatrice mistakes a photo of BoJack as a child for Crackerjack.

He is depicted wearing a green button-down decorated military jacket and green pants, a green top hat with a brown brim, yellow collared shirt, and tie.

A photograph of him in the background of The Old Sugarman Place depicts him with a white swim shirt, dark shorts, and a white belt.



Crackerjack was Beatrice's older brother and the eldest son of Joseph and Honey Sugarman.

His father Joseph, who was the owner of the Sugarman Sugarcube Company, making the family very well off financially.

They lived in Michigan and had a yearly tradition of staying at their lake-front cabin in Harper’s Landing during the summers.

Like his mother, Crackerjack was upbeat and full of life and had an affinity for music while also being an exceptional singer. He and Honey would perform their favorite song, I Will Always Think of You, together on the piano.

In summer 1944, Crackerjack left to fight in World War II. Before he did, he met with his family to take a portrait with them, and he gives his baby blanket, Blinky, to Beatrice for safe keeping when his mother Honey insists that he take it.

A few months later, he was shot and killed. This devastates his mother, Honey, who makes Joseph and Beatrice go with her to the lake house in the wintertime in a frantic search for his baby blanket, believing he should have had it with him.

She blames herself for his death, saying she shouldn’t have let him go. Joseph tells her that’s just war, and assures her it isn’t her fault, saying "If anyone is to blame it’s the Jews for peeving off Hitler so bad". Beatrice comes downstairs with Crackerjack's blanket, explaining she put it upstairs for safekeeping, and the family leaves.

They return to the lake house in the summer of the following year, but Honey is still deeply depressed, breaking down crying after only playing a few notes on the piano.

In either August or September 1945, when World War II ended/the US bombed Japan thus ending the war, Beatrice and Honey went to a celebration. Honey is seen doing fine at first, although after she sees a piano, she starts singing parts of her and Crackerjack's song by herself (while in the future Eddie sings the other parts and they have a juxtaposed duet).

Afterward, she has a public breakdown where she drinks heavily, kisses one of Crackerjack's war friends, cries hysterically, and after being asked to leave has young Beatrice drive them home, which leads to the car crash.

Joseph is furious that she put Beatrice in danger, and after Honey says she doesn’t know how to be better and begs to be fixed, she is lobotomized and left a dazed and empty shell of her former self, much to the horror of Beatrice. Honey tells Beatrice that love does terrible things to a person, and asks Beatrice to promise that she will never love anyone as much as she loved Crackerjack.


Crackerjack appeared briefly, but he seemed to take after his mother; kind, pleasant, caring and full of life. The two had a special song they would play on the piano together, I Will Always Think of You, which appears again later in the episode.

He was also very kind to his sister, even letting her take care of Blinky, his cherished baby blanket while he was at the war-front. This is a stark contrast to his father, who had a cheery demeanor but was cruel to Beatrice and Honey.

He also enjoyed alcohol, as he mentions drinking with his friends after spending the day killing Nazis, and while singing I Will Always Think Of You he at one point rhymes You with “Drink a Brew”.

Episode Appearances

Season 4



Crackerjack Model Sheet

  • It is likely that if he lived, Crackerjack, along with Beatrice, would have inherited the Sugarman Sugarcube Company.
  • His name most likely comes from Cracker Jack, a snack food that was particularly popular during the 1940's.
    • It was also a phrase that was more commonly used in the 1900s, meaning exceptionally good or an exceptionally good person.
  • Due to his love of alcohol and the age of enlistement at the time, it can be assumed he was at least twenty-one years old in 1944, the year he died.
  • He was assigned to the 1st infatry division.
  • Out of all the members of the Sugarman and Horseman Family, he has appeared the least, having only one actual physical appearance in a flashback in The Old Sugarman Place. He has merely been mentioned by Beatrice since.
    • He and Honey both have the least amount of speaking roles, as they both had spoken lines in only one episode, The Old Sugarman Place.