Then after a day of killing Nazis we’ll sit in a beer garden and enjoy a pint!

—Crackerjack Sugarman, The Old Sugarman Place

We don't need to compare apples to Auschwitzes!

—-Crackerjack Sugarman, The View from Halfway Down


Crackerjack Sugarman was the older brother of Beatrice Horseman, and the eldest son of Joseph and Honey Sugarman. He is a minor character in BoJack Horseman who only appears through flashbacks in The Old Sugarman Place, in Season 4 and in BoJack's near-death experience in The View from Halfway Down, in Season 6.

He was shot and killed in 1944 while fighting in World War II, which is what kickstarted all the events that would poison and destroy everyone in their family.

Physical Appearance

Crackerjack Sugarman was a young adult, male, liver chestnut horse and soldier. He had dark brown (liver chestnut) fur, a short blonde mane, and a pink snout with a white snip. According to the model sheets he was 6 1/2 ft tall, making him roughly the same height as BoJack.

He bore a strong resemblance to his posthumous nephew, BoJack. In Thoughts and Prayers, a dementia-stricken Beatrice mistakes a photo of BoJack as a child for Crackerjack.

He is depicted wearing a green button-down decorated military jacket and green pants, a green top hat with a brown brim, yellow collared shirt, and tie.

A photograph of him in the background of The Old Sugarman Place depicts him with a white swim shirt, dark shorts, and a white belt.


Crackerjack appeared briefly—but he seemed to take after his mother; kind, pleasant, caring and full of life. The two had a special song they would play on the piano together, I Will Always Think of You—which appears again later in the episode.

He was also very kind to his sister. He even lets her take care of Blinky—his cherished baby blanket while he was at the war-front. This is a stark contrast to his father—who had a cheery demeanor but was cruel to Beatrice and Honey.

He also enjoyed alcohol—as he mentions drinking with his friends after spending the day killing Nazis. While singing I Will Always Think Of You, he at one point rhymes the word "You" with “Drink a Brew."

The View from Halfway Down reveals a little more about him. He is shown to not be vain about his service, refusing to give his own opinion on it or accept the appraisal of the others. He is also shown to be honest to a fault, as he admits that he, in fact, performed very poorly in the military. His only kills were friendly fire incidents and that he isn't sure what his role was in the war. However, the entire episode takes place in BoJack’s mind, who never met his uncle, so it can be debated if these aspects of Crackerjack’s personality are actually true or just something imagined by BoJack.



Crackerjack was Beatrice's older brother and the eldest son of Joseph and Honey Sugarman.

His father Joseph, was the owner of the Sugarman Sugar Cube Company, making the family very well off financially.

They lived in Michigan and had a yearly tradition of staying at their lake-front cabin in Harper's Landing during the summers.

Like his mother, Crackerjack was upbeat and full of life. Also, just like Honey, he had an affinity for music—as an exceptional singer. He and Honey would perform their favorite song, I Will Always Think of You, together on the piano.

In summer 1944, Crackerjack left to fight in World War II. Before he did, he met with his family to take a portrait with them. He gives his baby blanket, Blinky, to Beatrice for safekeeping, after his mother Honey insists that he take it with him.

A few months later, he was shot and killed. This devastates his mother, Honey—who makes Joseph and Beatrice go with her to the lake house in the wintertime, in a frantic search for his baby blanket. Honey believes he should have had it with him.

She blames herself for his death, saying she shouldn't have let him go. Joseph tells her that's just war, and assures her it isn't her fault, saying "If anyone is to blame it’s the Jews for peeving off Hitler so bad." Beatrice comes downstairs with Crackerjack's blanket, explaining she put it upstairs for safekeeping. The family leaves.

They return to the lake house in the summer of the following year. However, Honey is still deeply depressed— breaking down crying after only playing a few notes on the piano.

In either August or September 1945, when World War II ended and the US bombed Japan thus ending the war—Beatrice and Honey went to a celebration. Honey is seen doing fine at first, although after she sees a piano she starts singing parts of her and Crackerjack's song by herself—while in the future Eddie sings the other parts and they have a juxtaposed duet.

Afterward, she has a public breakdown where she drinks heavily, kisses one of Crackerjack's war friends, cries hysterically, and after being asked to leave has young Beatrice drive them home, which leads to the car crash.

Joseph is furious that she put Beatrice in danger—after Honey says she doesn't know how to be better and begs to be fixed. She is lobotomized and left a dazed and empty shell of her former self—much to the horror of Beatrice. Honey tells Beatrice that "love does terrible things to a person." She asks Beatrice to promise that she will never love anyone as much as she loved Crackerjack.

Season 4

In The Old Sugarman Place, Continuing from the last scene of That Went Well, BoJack is about to join the horse runners only to be interrupted by a call from Diane. He hesitates to reply, and it goes to his voicemail.

There is a montage of BoJack driving across the country to Harper's Landing, Michigan, and arrives at his old maternal grandparents' summer home which looks that it hasn't been used in a long time.

It then cuts to 1944 where a young Beatrice is helping her mother, Honey, serve breakfast to her father Joseph. Her mother playfully warns her to not eat any of her father's breakfast.

While Beatrice eventually becomes an abusive and bitter woman—here she is shown as a sweet happy little girl. Her mother is shown to be a sassy, spirited woman. Joseph wonders where Crackerjack, Beatrice's older brother, is because the photographer is ready to take their family portrait, and he has to go back to Indianapolis for work.

Honey wishes he could ration work since the government is now rationing sugar. Joseph agrees, but he says only he can make the numbers add up, and compliment his secretary on her tight sweaters. Honey admits they do appreciate the sacrifices he makes for them.

Crackerjack then arrives with his friend Sal. They are both wearing their soldier uniforms and Crackerjack is talking about how great it will be to fight Nazis. Joseph gives Sal some money to get a freezy pop when he leaves. Beatrice complains that she wants one too.

Honey tells her that ice cream is a boys' food, and instead, she could suck on a sugar-coated lemon wedge—because that's a good healthy girls' snack.

Honey then joins her son at the piano and they begin to sing their favorite song, I Will Always Think of You.

However, Joseph even interrupts them, saying time's arrow neither stands still not reverses, it merely marches forward. Honey jokes about how she didn't know arrows had legs. Joseph puts his arms around her and wonders how someone with a sweet face could end up with a smart mouth.

Honey says she doesn't know, but she says she has half a mind to kiss him with her smart mouth, and before they do, Joseph says, “Well that half you can keep!” Honey then offers to giver Crackerjack his old baby blanket, “Blinky," but Crackerjack decides to give it to Beatrice for safe-keeping. The photographer tells the family, ”this is for prosperity, so don’t forget to look faraway sad!” They do, and he takes their photo. This is the last time he is seen in flashbacks.

Another flashback shows the Sugarman family coming back to the summer home during the winter as a frantic Honey tries to look for Crackerjack's blanket—with the reveal that he was shot and killed in the war. Honey believes she has failed her son—Joseph tries to reassure her that's just how war is, and that if anyone is to blame it's the Jews for peeving off Hitler so bad.

Beatrice returns from upstairs with Crackerjack's blanket, saying she kept it in the closet for safekeeping. This flashback happens simultaneously with the present, as BoJack gets another call from Diane, but he ignores it. Joseph says they should leave because there are only ghosts there in the winter. The flashback ends, and BoJack lays down to sleep.

Another flashback with the Sugarman Family happens. Honey is still depressed over Crackerjack's death, saying it's the first summer they'll spend without him. Joseph tries to cheer her up by referencing her time's arrow joke. However, Honey goes to the piano and starts crying after playing a few notes.

Joseph says he's love to stay, but as a modern American man, he is woefully unprepared to handle a woman's emotions. He was never taught, and he will not learn. He then runs out the door and drives away, as Honey begins crying again.

Another flashback cuts to the Summer house on Labor Day 1945. Honey and Beatrice are sitting on the front porch as fireworks go off in the distance to celebrate the end of the war. When question by Beatrice why they weren't celebrating, Honey decides that they should be and that she's got half a mind to paint the town redder, "than the banks of Normandy". She and Beatrice head to the same barn BoJack and Eddie are at in the present, where the end of war celebration is happening.

As Eddie plays the piano as a distraction while BoJack gets the weather vane, the superimposed flashback shows Honey singing the same song. Afterward, Honey breaks down, drinking a whole pitcher of alcohol. She kisses one of Crackerjack's war friends, after pleading him to tell her what happened when Crackerjack was shot—then starts crying hysterically.

This again happens simultaneously juxtaposed with the present, as Eddie is crying after BoJack returns with the weather vane. The crab owners of the barn notice and BoJack fights him off. He and Eddie escape as Honey in the flashback is asked to leave.

Honey tells Beatrice to drive them home, as BoJack and Eddie drive with the weather vane. BoJack and Eddie drive alongside Honey and Beatrice, while the latter end up crashing into a gas station shed due to Honey telling Beatrice to go faster because she wants to feel alive, and slamming on the gas pedal to do so.

Then there is another flashback to Honey and Beatrice, who are now bloody and broken from the car crash. Joseph is furious over Honey's actions and behavior, saying she could have killed Beatrice—asking how he's supposed to sell sugar and compliment his secretary when she's having fits of hysteria. Honey says she doesn't know how to feel better, she can't stop thinking about Crackerjack. She can't be with people and she can't be alone. She tearfully begs her husband to fix her.

There is another flashback to the next morning with Beatrice out on the back porch, and her father comes out and tells her mother is OK, she just let her "womanly emotions" get the better of her. He says a broken heart cannot be fixed but the brain can, Honey is a brand new woman and she'll like to meet her.

Beatrice goes to her mother, who is sitting at the piano, but it seems she cannot remember how to play. It is revealed Honey was lobotomized, and it is shown she is now a dazed and empty shell of her former self, along with having a large scar on her forehead, much to the horror of Beatrice, who begins crying in her mother's lap.

The now dazed and monotone Honey says she's better now and tells Beatrice to never love someone the same way she loved Crackerjack, as love does terrible things to a person, and a tearful Beatrice promises. Honey says, “Why I have half a mind...!" but cannot finish the sentence.

Season 6

In The View from Halfway Down When BoJack enters the living room after having a conversation with Beatrice Horseman the dinner party guests are other people who have predeceased BoJack; Herb KazzazCorduroy Jackson Jackson, and Crackerjack Sugarman. The other guests including Sarah Lynn are chasing around the bird trying to get her out of the house, seemingly while having fun while doing it.

As BoJack greets Crackerjack, BoJack calls Crackerjack as "The uncle I never met, yet the uncle I could never live up to" Crackerjack hands him a pillow to try and catch the bird with, but BoJack is unsuccessful.

BoJack chases the bird into the kitchen and she flies out of the window and everyone except Beatrice celebrates. Beatrice informs the group that her husband is going to be late and they are going to start dinner without him. Crackerjack asks if he’s going to be in time for the showcase, and Beatrice says “He better be” and she leads them into the dining room.

Everyone is in the dining room and BoJack is sitting at the head of the table. Everyone is going around the table talking about the best and worst moments of their lives. As Sarah Lynn describes giving autographs as being more of a chore after the first time, the house starts to rumble, and BoJack notices black tar forming a pool on the ceiling. When trying

to stand up asking what the black tar is, Zach Braff sits BoJack back down and serves him a plate of pills.  

Crackerjack says his best moment was when he enlisted in the army. As Crackerjack continues to talk, Beatrice asks BoJack if he’s ready to sing The Lollipop Song in the showcase, and BoJack tells Beatrice that he never makes it to the showcase. Crackerjack continues, saying he didn’t know that enlisting in the army would lead to the two worst moments of his life. Corduroy is surprised by this, saying that he didn’t know that they can pick two worst moments, while Herb tells Corduroy that it’s a conversation, not an assignment.  

Corduroy then goes on to say that he has three worst moments of his life that he wants to share and Herb tells him that’s way too many. Zach Braff continues to serve everyone their dinners. Sarah Lynn is given a hamburger and fries, Herb is given peanuts, Corduroy, a lemon, Crackerjack, food rations, and Beatrice low-grade cafeteria food.    

Crackerjack goes on to reveal that the two worst parts of his life were having to say goodbye to his mother and watching his general get shot in the face before that very same bullet hit Crackerjack in the head subsequently killing him, and Crackerjack moves his hair to reveal a bullet hole in his forehead. Herb tells Crackerjack that at least his death was instantaneous as Herb recalls the loud drips of his IV from when he had cancer.   

Corduroy asks Crackerjack if he believes his death meant something since it was for a greater cause. Crackerjack says that question is too big for someone like him to answer, while Beatrice tells Corduroy that Crackerjack’s death did mean something saying that her brother gave the ultimate sacrifice. BoJack says that when people valorize the idea of sacrifice, loss, and suffering people tend to internalize the idea that being happy is selfish but sacrifice doesn’t mean anything.    

They all go on to talk about the idea of "sacrifice" and whether it was worth it, As Sarah Lynn talks, the black tar continues to drip on BoJack’s head. Corduroy tells Sarah Lynn that her exploits as a pop star were just a high she chased, saying that it doesn’t compare to Crackerjack’s time in the military, the comparison making Crackerjack visibly uncomfortable.   

When Corduroy asked if he could ask Herb something, Herb pokes fun at the fact that Corduroy is asking Herb if he can ask him a question, and BoJack jumps in much to the annoyance of everyone except Crackerjack. Corduroy asks if Herb really got pleasure out of his charity work, and Herb says his philanthropy dwarfed every other joy in his life. Corduroy then goes on to say that it doesn’t count then since he got pleasure out of it then it wasn’t a selfless act, and good deeds are only good if it’s selfless.    

As the tar continues to drip on his head, BoJack says that for him, discovering Corduroy in his trailer was one of the top five worst moments of his life. Sarah Lynn goes on to state that she helped a lot of people and she wasn’t a bad person. Sarah Lynn goes on to accuse everyone of accusing her of being a bad person with their charity work, being authentic, and killing Nazis.  

Crackerjack clarifies that he never actually killed a Nazi and all of his kills were friendly fire much to everyone’s shock. Crackerjack goes on to say he never liberated any camps either. He then goes on to reveal that he doesn’t actually know what he did during his time in the military.

As dinner concludes Beatrice asks if they’re ready to start the show.

Everyone leaves for the theater in the other room, and BoJack says goodbye to everyone. When Sarah Lynn asks if BoJack is coming, BoJack tells Sarah Lynn that this is the part in the dream where he normally wakes up. Sarah Lynn follows the others into the theater saying that maybe BoJack would be able to come to the showcase next time. Zach Braff reaches over and grabs BoJack’s plate before walking off. Much to BoJack’s confusion he’s still in the dream and hasn’t woken up yet.

Sarah Lynn, Corduroy, Zach Braff, and Secretariat have all performed and there is one more performance left, Crackerjack and Beatrice.

After Secretariat falls through the door, BoJack panics and tries to run through the exit, which had reappeared, but he ends up on stage instead. Crackerjack, bleeding through the bullet wound in his forehead, tells BoJack that nothing he does it is going to matter, while a slightly aged Beatrice tells BoJack that all his screaming and struggling isn’t going to pull his body out of the pool and Herb tells BoJack he needs to sit down.

Herb tells BoJack that there’s a possibility that somebody’s going to find him and save him and there’s also a possibility that someone won’t. BoJack asks Herb if anyone’s ever come back from “this place," and Herb tells BoJack there is no “place," his brain is just going through what it feels like it needs to go through and all he can do now is sit back and enjoy the show.

Herb returns to the stage and introduces Beatrice Horseman and Crackerjack Sugarman. Crackerjack starts to play I Will Always Think of You on the trumpet while Beatrice starts to dance. Partly through her dance, Beatrice starts dancing with a ribbon baton and jumps into the audience. Towards the end of her dance, Beatrice manages to suspend her self in the air while spinning and her ribbon gets longer.

Crackerjack stops playing the trumpet although the music keeps going while his trumpet is suspended in the air. Beatrice wraps herself in the ribbon as she keeps spinning and Crackerjack ties the end of the ribbon to his waist, says "Over and Out!" and jumps into the door frame and disappears. As Beatrice keeps spinning black tar reaches out from the door frame and consumes Beatrice and she vanishes too. Just then Beatrice’s ribbon falls to the ground as does Crackerjack’s trumpet and the music stops.

Episode Appearances

Season 4

Season 6



Crackerjack Model Sheet

  • It is likely that if he lived, Crackerjack—along with Beatrice, would have inherited the Sugarman Sugar Cube Company.
  • His name most likely comes from Cracker Jack, snack food that was particularly popular during the 1940s.
    • It was also a phrase that was more commonly used in the 1900s, meaning exceptionally good or an exceptionally good person, likely referencing his cheery and upbeat attitude.
  • Due to his love of alcohol and the age of enlistment at the time, it can be assumed he was at least twenty-one years old in 1944.
  • He was assigned to the 1st Infantry Division.
  • Out of all the members of the Sugarman and Horseman Family, he has appeared the least, having only one actual physical appearance in a flashback in The Old Sugarman Place. He has merely been mentioned by Beatrice since.
    • He and Honey both have the least amount of speaking roles, as they both had spoken lines in only one episode, The Old Sugarman Place.
    • However, since his appearance in The View from Halfway Down, he has outranked his mother, as she only spoke in one episode while he spoke in two.
  • In The View From Halfway Down, during the dinner, Zach Braff serves Crackerjack a "Ration-C." Since everyone's meals are what they ate or encountered right before they died, Crackerjack is served rations because he died in the war.
  • Herb Kazzaz introduces Crackerjack in his and Beatrice's performance as "Beatrice's older younger brother" this is due to Beatrice being younger than him in real life, but his only appearance is right before he died, so Beatrice outlived him and Crackerjack is shown to be her younger-older brother.
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